Miami Ad School Bootcamps
Become a world-class strategist with our Creative Strategy bootcamp, or a force to be reckoned with in our Account Leadership program.
Our bootcamps are the definition of intense. They're built for those that are already working in the field or are clear about what they want to do in the field. These bootcamps are meant to upgrade your career trajectory—or if you're up for it—start from square one. They'll help you elevate from role player, to impact player.
Two weeks in a place where your logical, creative, inquisitive and intuitive self will develop the skills that will change your career. Learn by doing. You’ll begin to understand and analyze data, develop insights and write creative briefs. Each week your instructor will be a different strategic expert, giving you a full perspective on the industry and a smartphone full of contacts.
2 WEEKS / US$4,750 (US$3,800 before Feb 15th, 2020)
You’ll graduate with the skills you need to show your employer you can build brands as a strategic planner. In 2 mind-expanding weeks you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll develop a campaign based off of your insights. Your bootcamp then culminates with an opportunity to learn about the pitch process and the future of creative strategy.Each week your instructor will be a different strategic expert. Four strategists from top global agencies will take you through multi-day sessions that cover various aspects of creative strategy. In the final week of the bootcamp, you’ll be part of an interactive session on the future of creative strategy—featuring your bootcamp instructors and a panel of special guests. You’ll get to talk first hand with different types of strategists and planners and get to expand your network of mentors.
RESEARCH AND INSIGHTS. STRATEGIC THINKING. BRIEF WRITING. COLLABORATION. PRESENTATION.
Classes are taught using the learn, do, and share method to help students grasp information. Furthermore, students will present a Portfolio of Learnings to their agency’s Strategy department at the end of the program.
Teachers cover their topic in depth with discussion breaks built in.
Teachers provide students with in-class exercises to practice the material taught
Students share their learnings with each other and receive feedback from their teacher and peers
Students present what they learned throughout Strategist 2.0 to their Strategy department after completing the program
This is a total immersion experience. You'll live and breathe creative strategy (and the ocean breeze) at a villa at the Puntacana Resort & Club alongside 8 other creative strategists from all over the world. For two weeks, we take care of everything else——all you have to do is concentrate on your studies.
Check out your world-class instructors.
Our Strategist 2.0 bootcamp starts on MAY 4, 2020.
US$500 to reserve your spot.
Limited Capacity for only 14 students.
Click the APPLY NOW button below to reach out and find out more!
And if you want, call us at 849-624-6697
Application and full payment deadline:
April 15th, 2020
Behind every great campaign, every great agency and every growing account relationship is a brilliant account leader. The Account Leadership Bootcamp is designed to provide the principles, tools and techniques of great account leadership all from celebrate account man and agency veteran Kevin Allen, who Publishers Weekly dubbed the “Modern Day Mad Man”.
The bootcamp provides the stories from Kevin’s illustrious career, the inspiration, the secrets and the toolbox to lead the agency and clients alike in the creation of groundbreaking work.
Weekend One: June 1st - 3rd.
Online coaching: June 4th - August 2nd.
Weekend Two: August 3rd - 5th.
But let's hear it directly from the man himself...
First, check out your world-class instructors.
CEO of re:kap, McCann/IPG Leader, MasterCard Priceless Pitchman, Bestselling Author, Harvard lecturer and Cannes Lion Dean
With decades at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe and Partners Worldwide, Kevin worked with such brands as MasterCard—developing the globally famous "Priceless" campaign—Microsoft, Marriott, Smith Barney, Nestle, L'Oreal, Lufthansa and Johnson & Johnson, and was an early part of Rudy Giuliani's team that prepared the way for the successful Mayoral election and turnaround strategies for the City of New York. During his highly successful 25-year career he pitched and won in some of the toughestenvironments and was credited with three industry turnarounds, including McCann Erikson, IPG and Lowe where he brought over $1 billion in revenues and helped his companies become number one in new business performance.
An academy instructor at the Cannes Lions International Festival of Creativity and Eurobest Festival, and a visiting lecturer at the Columbia University Graduate School of Business and the European Business School at Regents College London, Kevin is a featured speaker at companies like Google, Microsoft and has appeared on BBC.
LINKEDIN PROFILE >
Chief Strategy Officer at MediaCom
A senior leader with executive team experience and functional ownership of brand strategy, marketing and communications. A track record in creating paradigm-shifting brand ideas and integrated digital and off-line campaigns. A proven record in turning round business relationships. Strongly results driven and profit focused. Developing, mentoring and training people is a passion.
Daryl is best known for her work on Dove's "Real Beauty" campaign—named on of the "Top 5 Campaigns of the Century" by Advertising Age.
LINKEDIN PROFILE >
The Account Leadership Bootcamp is a three month journey in business leadership and inspiration, containing these key elements in the experience:
Punta Cana // Spend the first weekend in Punta Cana, where you'll come away with a deep understanding and the practical methods of leading contemporary teams in the creation of breakthrough marketing communications. As well as an understanding of leading creative development; the uniqueness of the creative persona and how to motivate them; the ability to spot and nurture greatness; advocacy for breakthrough activity.
Online // Using Miami Ad School’s online platform and in follow up to the immersion, two webinars are scheduled in 6 week intervals. New content is shared, and a discussion around the real life
application of material is conducted all designed to “land” the content in the context of their professional lives.
Participants will also have access to online coaching sessions throughout the two months.
Punta Cana // Capping off the experience is an exciting
and inspired working experience, back in Punta Cana, where the teams will have the opportunity to develop a deliver a brief live to a CMO, Daryl Fielding, former Kraft CMO and creator of the Dove “Real Beauty” concept.
The tuition for the
Account Leadership Bootcamp is:
Tuition does not include travel and accommodations.
Participants will be required to attend in person, in Punta Cana, the first and last weekend of the bootcamp (June 1,2,3 and August 3,4,5).
Fill in this form to reserve your spot, or to find out more information! We'll get right back to you!
May 15th 2018