Miami Ad School Bootcamps

One size
fits all

Become a world-class strategist with our Creative Strategy bootcamp, or a force to be reckoned with in our Account Leadership program.
Our bootcamps are the definition of intense. They're built for those that are already working in the field or are clear about what they want to do in the field. These bootcamps are meant to upgrade your career trajectory—or if you're up for it—start from square one. They'll help you elevate from role player, to impact player.

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Creative Strategy

Creative Strategy

Two weeks in a place where your logical, creative, inquisitive and intuitive self will develop the skills that will change your career. Learn by doing. You’ll begin to understand and analyze data, develop insights and write creative briefs. Each week your instructor will be a different strategic expert, giving you a full perspective on the industry and a smartphone full of contacts.

2 WEEKS / US$4,750 (US$3,800 before Feb 15th, 2020)

You’ll graduate with the skills you need to show your employer you can build brands as a strategic planner. In 2 mind-expanding weeks you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll develop a campaign based off of your insights. Your bootcamp then culminates with an opportunity to learn about the pitch process and the future of creative strategy.Each week your instructor will be a different strategic expert. Four strategists from top global agencies will take you through multi-day sessions that cover various aspects of creative strategy. In the final week of the bootcamp, you’ll be part of an interactive session on the future of creative strategy—featuring your bootcamp instructors and a panel of special guests. You’ll get to talk first hand with different types of strategists and planners and get to expand your network of mentors.

RESEARCH AND INSIGHTS. STRATEGIC THINKING. BRIEF WRITING. COLLABORATION. PRESENTATION.

What's it like?

Classes are taught using the learn, do, and share method to help students grasp information. Furthermore, students will present a Portfolio of Learnings to their agency’s Strategy department at the end of the program.

Learn:

Teachers cover their topic in depth with discussion breaks built in.

Do:

Teachers provide students with in-class exercises to practice the material taught

Share:

Students share their learnings with each other and receive feedback from their teacher and peers

Portfolio of Learnings:

Students present what they learned throughout Strategist 2.0 to their Strategy department after completing the program

By the way…
We’re staying at the beautiful, all-inclusive, Puntacana Resort & Club.

This is a total immersion experience. You'll live and breathe creative strategy (and the ocean breeze) at a villa at the Puntacana Resort & Club alongside 8 other creative strategists from all over the world. For two weeks, we take care of everything else——all you have to do is concentrate on your studies.

Check out your world-class instructors.

Zoe Scaman

Founder & Head of Strategy, Bodacious & Ridley Scott Creative Group
LINKEDIN PROFILE >

Eric Pakurar

Founder, Dirt Worldwide
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Faris & Rosie Yakob

Founders, Genius Steals
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Heather LeFevre

Global Brand Consultant & Author, Brain Surfing
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Faris & Rosie Yakob

Chief Strategy Officer
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Reserve your spot now!

Next Bootcamp starts:
May 4th, 2020

Application and full payment deadline:
April 15th, 2020

First, check out your world-class instructors.

KEVIN ALLEN:

CEO of re:kap, McCann/IPG Leader, MasterCard Priceless Pitchman, Bestselling Author, Harvard lecturer and Cannes Lion Dean

With decades at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe and Partners Worldwide, Kevin worked with such brands as MasterCard—developing the globally famous "Priceless" campaign—Microsoft, Marriott, Smith Barney, Nestle, L'Oreal, Lufthansa and Johnson & Johnson, and was an early part of Rudy Giuliani's team that prepared the way for the successful Mayoral election and turnaround strategies for the City of New York. During his highly successful 25-year career he pitched and won in some of the toughestenvironments and was credited with three industry turnarounds, including McCann Erikson, IPG and Lowe where he brought over $1 billion in revenues and helped his companies become number one in new business performance.

An academy instructor at the Cannes Lions International Festival of Creativity and Eurobest Festival, and a visiting lecturer at the Columbia University Graduate School of Business and the European Business School at Regents College London, Kevin is a featured speaker at companies like Google, Microsoft and has appeared on BBC.

LINKEDIN PROFILE >

DARYL FIELDING:

Chief Strategy Officer at MediaCom

A senior leader with executive team experience and functional ownership of brand strategy, marketing and communications. A track record in creating paradigm-shifting brand ideas and integrated digital and off-line campaigns. A proven record in turning round business relationships. Strongly results driven and profit focused. Developing, mentoring and training people is a passion.

Daryl is best known for her work on Dove's "Real Beauty" campaign—named on of the "Top 5 Campaigns of the Century" by Advertising Age.

LINKEDIN PROFILE >

Weekend One: Account Leadership Immersion

Punta Cana // Spend the first weekend in Punta Cana, where you'll come away with a deep understanding and the practical methods of leading contemporary teams in the creation of breakthrough marketing communications. As well as an understanding of leading creative development; the uniqueness of the creative persona and how to motivate them; the ability to spot and nurture greatness; advocacy for breakthrough activity.

Online Coaching & Development

Online // Using Miami Ad School’s online platform and in follow up to the immersion, two webinars are scheduled in 6 week intervals. New content is shared, and a discussion around the real life application of material is conducted all designed to “land” the content in the context of their professional lives.

Participants will also have access to online coaching sessions throughout the two months.

Reserve your spot now!

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Next Bootcamp starts on:
June 1st 2018

Application Deadline: 

May 15th 2018

Miami Ad School has 15 locations worldwide: